Yes and the usage data has accelerated significantly since 2020. Matterport’s 2024 platform data shows properties with 3D tours receive 49% more qualified leads and sell 31% faster than comparable properties without. In Maryland’s markets with significant out-of-area buyer activity Montgomery, Howard, Anne Arundel and Prince George’s Counties virtual tours are used by the majority of buyers as a pre-qualification step before scheduling showings. NAR’s 2024 Profile of Home Buyers reports that 63% of buyers say virtual tours made them more likely to visit a property in person. For luxury and premium-tier Maryland properties in Montgomery and Howard Counties, virtual tours have become an expected listing standard; properties without them are perceived as less professionally marketed.

Matterport is a 3D scanning platform that creates interactive, navigable digital models of physical spaces. A Matterport Pro2 or Pro3 camera captures 360° point-cloud data at each scan position typically placed every 8–10 feet throughout the property and the Matterport platform stitches these scans into a continuous 3D model that buyers can navigate from any device via a web browser. The resulting tour URL embeds directly into Bright MLS listings, Zillow listings, property websites and social media posts. Matterport also generates an automated 2D floor plan from the scan data. The scan session takes 2–3 hours for a standard Maryland flip; the processed tour is available in 24–48 hours.

Yes, even for Carroll County or Frederick County flips in the $220,000–$300,000 ARV range, a Matterport 3D tour costs $300–$450 and generates 49% more qualified leads that sell 31% faster. On a $250,000 ARV property with a $180,000 hard money loan, selling 3 weeks faster saves $1,890 in interest plus approximately $600–$900 in taxes, insurance and utilities a total of $2,490–$2,790 in carry savings on a $300–$450 tour investment. The ROI is positive at every Maryland ARV tier. The only scenario where a virtual tour is clearly optional is a property that sold over the weekend before the tour was processed which is the outcome the tour helps produce.

A Matterport 3D tour gives the buyer full navigation control; they walk through the property at their own pace, return to any room as many times as they want, and use Matterport’s built-in measurement tool to verify furniture dimensions. A professional video walkthrough is a linear experience produced and edited by a videographer; the buyer watches the producer’s path through the home, not their own. Video walkthroughs are more suitable for social media marketing (Instagram reels, TikTok, Facebook video ads) because video is native content on those platforms. For Bright MLS and Zillow listing embedding where buyers are in decision mode Matterport’s buyer-controlled navigation is more effective. For high-value Maryland flips, Fortune Homes MD produces both: Matterport for listing decision-making, video for social media buyer activation.